Last updated: October 13, 2026
Southwest is selling Rapid Rewards points at up to 50% off through 11:59 p.m. CT on October 29, 2026. AwardWallet reported the relaunch on October 7, 2026 and did not publish a start date. At the 50% tier, 60,000 points cost $900, which is 1.5¢ a point. The base price is 3¢.
This is a price cut, not bonus points. You receive the points you buy, at a lower price. The Points Guy’s October 2026 valuation for a Southwest point is 1.25¢. At 1.5¢ you pay more than that typical value, so the purchase only makes sense to top off a priced award. Some accounts see 45% off instead, which is 1.65¢.
Before you buy points: Run your spending through the credit card rewards calculator. A buy-points sale does not fix a wallet that should be earning a transferable currency. Chase Ultimate Rewards and Bilt transfer 1:1 to Southwest, so check that first.
The deal
| Detail | What the sources say |
|---|---|
| Window | Through October 29, 2026, 11:59 p.m. CT. AwardWallet reported the relaunch on October 7 and did not publish a start date |
| Kind | A price cut, not bonus points |
| Price | 1.5¢ at the 50% tier: 60,000 points for $900. The base price is 3¢ |
| 45% variant | Some accounts see 45% off from 5,000 points, at 1.65¢ |
| Minimum | 2,000 points. The 50% tier starts at 7,000 |
| Limit | 60,000 points per day, no annual maximum |
| Who | Targeted |
| Posting | Up to 72 hours |
| Status | Purchased points do not count toward A-List or Companion Pass |
| Where | Southwest’s buy page confirms the 2,000 minimum and the 60,000-point daily maximum |
Is it ever worth it?
Rarely. At 1.5¢ you pay more than the 1.25¢ typical value, and the 45% version is 1.65¢. Buying points only makes sense when you are short of a priced award and a Chase or Bilt transfer cannot cover the gap. Buy the exact shortfall, and only if your account shows the 50% tier, which starts at 7,000 points.
Our verdict
Skip it, unless you are topping off a specific award, the 50% price is on your account, and a 1:1 transfer from Chase Ultimate Rewards or Bilt cannot fill the gap.
Offers can end early or change. Confirm the discount, the price, and the cap on your own account before you pay. Checked October 13, 2026 against AwardWallet (October 7: up to 50% off through October 29 at 11:59 p.m. CT; 2,000 minimum; 60,000 a day with no annual maximum; targeted; the 50% tier is 7,000 to 60,000 points at 1.5¢, and a 45% variant from 5,000 at 1.65¢), The Points Daily (October 9: up to 50% off through October 29 at 1.5¢), and PointsYeah (October 12: a 50% discount at 1.50¢, ending October 29). The full list of live sales is on the point sales page, and card transfer bonuses are on the transfer bonuses page.
See all active transfer bonuses →.
